Chapter 10 Terms!
public opinion - what the public thinks about a particular issue or set of issues at any point in time.
public opinion polls - Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population.
straw poll - Unscientific survey used to gauge public opinion on a variety of issues and policies.
samples - A subset of the whole population selected to be questioned for the purposes of prediction for gauging opinion.
push polls - polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
population - the entire group of people whose attitudes a researcher wishes to measure.
random sampling - a method of poll selection that gives each person in a group the same chance of being selected.
stratified sampling - A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.
tracking polls - Continuous surveys that enable a campaign or news organization to chart a candidate’s daily rise or fall in support.
exit polls - polls conducted as voters leave selected polling places on Election Day.
margin of error - a measure of the accuracy of a public opinion poll.
political socialization - the process through which individuals acquire their political beliefs and values.
public opinion - what the public thinks about a particular issue or set of issues at any point in time.
public opinion polls - Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population.
straw poll - Unscientific survey used to gauge public opinion on a variety of issues and policies.
samples - A subset of the whole population selected to be questioned for the purposes of prediction for gauging opinion.
push polls - polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
population - the entire group of people whose attitudes a researcher wishes to measure.
random sampling - a method of poll selection that gives each person in a group the same chance of being selected.
stratified sampling - A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.
tracking polls - Continuous surveys that enable a campaign or news organization to chart a candidate’s daily rise or fall in support.
exit polls - polls conducted as voters leave selected polling places on Election Day.
margin of error - a measure of the accuracy of a public opinion poll.
political socialization - the process through which individuals acquire their political beliefs and values.